Game Changer: Transformation, Growth, and Capital Raising for Social Purpose

One Earth Rising wants to turn the Metaverse into the Purposeverse. Given that gaming is the most popular activity on the planet, gaming and gamers should have a greater vision of how gaming engages with the planet. Looking to achieve that greater vision, One Earth Rising turned to WhiteLabel. Recognizing the potential, WhiteLabel proposed a pivot from developing games to becoming a platform for socially conscious game developers. Working with One Earth Rising, WhiteLabel helped the firm sharpen its long-term strategy, develop a streamlined operational structure, and create, and lead, a fundraising campaign, targeting socially responsible investors. To facilitate the structural changes, a WhiteLabel founding partner embedded in One Earth Rising, as COO. He liked the gig so much, he stayed.