Game Changer: Transformation, Growth, and Capital Raising for Social Purpose

One Earth Rising wants to change the way gaming works: It wants to turn the Metaverse into the Purposeverse. Given that gaming is the most popular activity on the planet, gaming and gamers should have a greater vision of how gaming engages with the planet. Looking to achieve that greater vision, One Earth Rising turned to WhiteLabel. Recognizing the potential, WhiteLabel proposed a pivot from developing games to becoming a platform for socially conscious game developers. Working with One Earth Rising, WhiteLabel helped the firm sharpen its long-term strategy, develop a streamlined operational structure, and create, and lead, a fundraising campaign, targeting socially responsible investors. To facilitate the structural changes, a WhiteLabel founding partner embedded in One Earth Rising, as COO. He liked the gig so much, he stayed.