Power up! Transformation and Funding for Clean Energy Start-up

A social enterprise with a charismatic leader was on a massive mission: she wanted to electrify Africa through pay-as-you-go solar. Finding early traction, investors and getting on the ground quickly, the firm was able to set up operations in Sierra Leone, Ghana, and Nigeria. The firm’s great work even garnered a profile in the New Yorker. While growth in product and execution was exceptional, financial operations did not keep pace. The organization partnered with WhiteLabel to address these issues, beginning by cleaning up five years' worth of financials, restructuring operations, and suggesting, and implementing a system of controls to promote better financial management, and a foundation for better decision-making. In tandem, the board was looking to structure a non-dilutive funding facility. Drawing on its significant experience, WhiteLabel quickly cracked the code, and worked with the firm’s CEO to gain approval from the Board. WhiteLabel then developed marketing materials, targeted investors, and structured the outreach campaign, meeting with investors across the spectrum of capital, from impact to commercial.