Pivot to success: A Business and Product Strategy for a Digital Media Company

ImpactAlpha's commitment to covering the world of impact investing wasn't matched by a sustainable business model. It faced the challenge of achieving financial stability while staying true to its mission. A WhiteLabel partner joined forces with the ImpactAlpha team to spearhead a strategic pivot. This involved deep collaboration to clarify the company's vision and ensure all stakeholders shared a common purpose. Together, they developed a revised business model and product strategy designed to attract a paying audience. Additionally, the WhiteLabel partner played a key role in securing philanthropic seed funding, providing much-needed support during this transition period. This strategic shift, combined with the crucial funding, proved transformative for ImpactAlpha. They successfully became a commercially viable platform, securing its first revenue streams. ImpactAlpha recently celebrated its 10th anniversary and is the “platform of record,” a source for news, educational materials, convenings, and data essential for the impact economy.