Giving a Voice to Gen Z: Building the Next Generation of Mental Health Support

Gen Z struggles with finding meaningful connections and comprehensive mental health support. Promly, a social enterprise, envisioned a world where young people can easily access holistic support and resources for their well-being. To achieve this, a WhiteLabel partner, first as a consultant, then as its fractional COO, embedded in Promly. Promly needed a structure, one that would appeal to donors, and investors. WhiteLabel helped it develop a hybrid nonprofit (501(c)3) and Public Benefit Corporation (PBC), allowing it to fundraise across the spectrum of capital. WhiteLabel then worked on finding the right fit for funding, and creating compelling narratives tailored to a wide variety of potential patrons. Understanding that lasting change requires systematic support, WhiteLabel helped promote Promly through advocacy and public relations. WhiteLabel continues to partner with Promly. “They got our value proposition and helped us raise our brand awareness through a differentiated path — advocacy and public affairs. Operationally, they were able to upscale Promly’s business and organizational models, positioning us for sustainable, efficient growth. I could not recommend them more highly,” said CEO Jen Libby.