Seed to Shelf: Building a Regenerative Food Brand

Yaupon Wellness Company, a social enterprise offering edible and personal care products derived from the Yaupon plant, had a well-established regional brand and was receiving great responses on several products. Yaupon, however, needed guidance on going nationwide. It turned to WhiteLabel. Over a year-long collaboration, WhiteLabel served as a comprehensive growth engine for Yaupon. Our work commenced with a thorough brand assessment, leading to a strategic refresh, solidifying Yaupon's identity in the wellness space. We investigated key products, distribution channels, and funding strategies, helping define Yaupon's target market, identifying the persona of its ideal customer, crafting a compelling value proposition, and a pricing and channel strategy. Yaupon is now growing from a local provider, into a firm with a regional presence, and the basis for a national brand. “WhiteLabel has been instrumental in defining our business strategy,” said CEO Lou Thomann. “The team has a unique ability to see the practical next steps to achieve growth, execute the plan, and solve the finance dilemma.”