Primer to Practice: Empowering Jordan’s Start-up Ecosystem

Like a lot of countries around the world, Jordan had caught the start-up bug. And, why not? It can be a powerful way to empower entrepreneurship and grow the economy. Jordan also wanted to attract investment. Looking to learn more about impact investment and private equity, the government turned to Expectation State, a development consulting firm, which turned to WhiteLabel. WhiteLabel launched a study, focusing on the intersection of private capital, impact investment and where investor wants might meet Jordan’s needs. WhiteLabel presented the findings to Jordan’s Ministry of Finance. As a follow-on activity, WhiteLabel was asked to lead an innovation sprint, working with first-time fund managers on developing investment theses and the operational skills needed to successfully raise capital and manage a fund. “WhiteLabel blends rich experience with an ability to deliver pragmatically in a consultancy setting, for a range of host government and international donor clients,” said Expectation State’s CEO Raymond Asfour. “And they are a lot of fun to work with.”