Finding the Signal in the Noise: Elevating UNEP-FI's Impact

Leadership at the United Nations Environment Programme Finance Initiative's Positive Impact Initiative proposed a pioneering and holistic vision for impact finance, solving some of the field’s more complex issues for commercial actors. But it needed to gain traction in a crowded space of international organizations, financial institutions, and standard setters. Its message needed to break through the noise. A WhiteLabel partner developed and implemented a new communications strategy that shifted the focus away from the initiative itself and onto its unique value proposition. This content-driven approach emphasized the insights and tools offered by the Positive Impact Initiative. The partner also facilitated key partnerships, strategically positioning Positive Impact alongside international organizations and standard setters. This strategic pivot resonated strongly. UNEP FI's Positive Impact initiative gained visibility and solidified its positioning as a crucial and unique resource among the international impact investing standard-setter community.