Finding the Signal in the Noise: Elevating UNEP-FI's Impact

The UN Environment Programme's Positive Impact Initiative had a vision for the future of impact finance, aiming to tackle some of the field’s biggest challenges. It’s message, however, was getting lost in the noise of a crowded landscape, filled with international organizations, financial institutions, and standard setters. It needed a way to capture attention. A WhiteLabel partner was brought in: They crafted a new communications strategy, shifting the focus from the initiative onto the practical insights and tools it provided to businesses looking to make a real impact. This content-driven approach proved effective. The partner then forged strategic partnerships, aligning the Positive Impact Initiative with influential international organizations and standard setters, elevating the initiative's profile and giving it greater credibility within the impact investing community. The Positive Impact Initiative's visibility soared, solidifying its position as a crucial resource to the impact investment standard-setting community.